Shoe Ad Series

Project Brief:

Student will create a flyer advertising Toms Women's Alpargata Canvas shoes. The ad will be designed to showcase the shoe as stylish, comfortable, and versatile – perfect for outdoor adventure or everyday wear. All required copy will be provided. Student will search TOMS website for proper shoe image(s). Students are to locate Toms logo (with appropriate resolution) on the web. Other images may be used as well for background purposes.

Learning Objectives: 

1. Understand fundamental concepts involved in working in InDesign
2. Demonstrate typographic principles
3. Modify images in Photoshop

Deliverables:

1. Print-ready, packaged InDesign folder.